Hindalco's Acquisition of Novelis

            
 
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Case Details:

Case Code : BSTR265
Case Length : 17 Pages
Period : 1991 - 2007
Pub Date : 2007
Teaching Note :Not Available
Organization : Hindalco, Novelis
Industry : Aluminum
Countries : US, Canada

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"The acquisition will catapult the group into the Fortune 500 league, three years ahead of the target. The combination of Hindalco and Novelis will establish a global integrated aluminium producer."1

- Kumar Mangalam Birla, Chairman of Hindalco, in February 2007.

"The combination of Novelis's world-class rolling assets with Hindalco's growing primary aluminum operations and its downstream fabricating assets in the rapidly growing Asian market is an exciting prospect."2

- Ed Blechschmidt, Acting Chief Executive of Novelis, in February 2007.

Introduction

On May 16, 2007, India-based Hindalco Industries Limited (Hindalco), a subsidiary of the AV (Aditya Vikram) Birla Group of Companies (Aditya Birla Group), acquired the US-Canadian aluminum giant Novelis Inc. (Novelis).

The acquisition was the result of an agreement arrived at between Hindalco and Novelis on February 10, 2007. Hindalco was to buy Novelis for US$ 6 billion in cash, making it the second biggest acquisition3 by an Indian company till then. Novelis was to operate as a subsidiary of Hindalco, and was to have Kumar Mangalam Birla (Kumar Mangalam) as Chairman who was also the Chairman of Hindalco and the Aditya Birla Group.

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Martha Finn Brooks, from Novelis would continue as Chief Operating Officer and was also appointed as the President of the merged entity.  Hindalco was among the leading companies in the aluminum and copper industry in the world. (Refer to Exhibit I for leading aluminum companies in the world based on EBITDA figures).

In the financial year 2006-07, Hindalco generated revenues of US$ 14 billion and the company had a market capitalization of more than US$ 4.5 billion. It had a significant market share in all the segments in which it operated and enjoyed a domestic market share of 42 percent in primary aluminum, 63 percent in rolled products, 20 percent in extrusions, 44 percent in foils, and 31 percent in wheels (Refer to Exhibit II for Hindalco's revenues and net income for the year 2006 and 2005). Novelis had a three million ton capacity for manufacturing value added aluminum rolled products4 and was a leading producer of aluminum sheet and light gauge (thin) rolled products for the construction and industrial markets.

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1]  Surojit Chatterjee, "Birla's Hindalco Buys Aluminum Giant Novelis for $6.4 billion,"http://in.ibtimes.com, February 13, 2007.

2]  Heather Timmons, "Indian Metals Company to Buy Canadian Rival,"www.iht.com, February 11, 2007.

3]  The biggest was Tata Steel's acquisition of Corus, an 'all cash' deal which was valued at US$ 12.1 billion.

4]  Aluminum rolled products are semi-finished aluminum products that constitute the raw material for manufacturing finished goods ranging from automotive bodies to household foils.

 

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